Global figures clearly indicate that utensil care is a booming industry. Dishwashing agents are a major necessity today. Grease, germs and stains are among the major reasons for dishwashing products being an important part of any housewife’s arsenal. The Indian kitchen has a wide range of utensils that are used in different preparations. To tackle these problems brands need stronger cleansing, superior grease dissolving and need to be gentle on the hands. Over the years, kitchens have evolved greatly. So the solutions to deal with the cleaning problems must also evolve. Liquid dishwashers have emerged as a more effective solution than traditional cleaning agents. Recent trends also indicate that many die-hard dishwashing powder and bar consumers are converting to liquids in the near future.